Apple reduces its dependence on the iPhone with its accessories and services - The360 Technology

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  • Sunday, November 3, 2019

    Apple reduces its dependence on the iPhone with its accessories and services

    Apple reduces its dependence on the iPhone with its accessories and services

    Apple has released its quarterly results, better than expected. The sale of accessories and services is increasing, while that of its smartphones is decreasing. The American company has diversified its offer in recent years, reducing its dependence on the iPhone.


    Strong growth in services and accessories, slight decline in iPhone sales, revenue up sharply: Apple released quarterly results better than expected and reassured Wall Street.

    For the fourth quarter of its lagged year, revenue from the Apple brand was $ 64.04 billion, 1.8% better than the same period last year. According to his boss Tim Cook, this is the best ever done by the company at this time. For the full year, it stood at $ 260.17 billion, down 2% from 2018.

    Fewer iPhones

    The quarterly sales of the iPhone, the latest model is marketed since September, earned Apple $ 33.36 billion. This is 9.3% less than last year, but better than analysts expected.

    Saved by his other activities. Services generated $ 12.51 billion, 18% better than the same period last year.

    A positive sign for the US giant, which is preparing to launch its new Apple TV + streaming service Friday, November 1, entering a highly competitive market that includes heavyweights like Netflix and will soon host Disney + and HBO Max.

    Accessories to the rescue

    Accessory sales rose sharply, generating $ 6.52 billion, up 54% from the same period last year. The Apple Watch connected watch and the AirPods wireless headphones have worn this sector, according to the group. Apple also launched Wednesday a brand new model of headphones, the AirPods Pro, supposed to reduce external noise and sold 250 dollars in the United States.

    While sales in China and Europe declined slightly, those in the Americas and the rest of Asia grew. The tech giant comes in third place in the smartphone industry behind the Chinese Huawei and the Korean Samsung according to recent studies.

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