Headphones, glasses, iPhone, iPad Pro... Apple is preparing to launch its offensive on augmented reality - The360 Technology

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  • Monday, December 23, 2019

    Headphones, glasses, iPhone, iPad Pro... Apple is preparing to launch its offensive on augmented reality

    Headphones, glasses, iPhone, iPad Pro... Apple is preparing to launch its offensive on augmented reality

    An internal meeting presented to Apple employees the brand's projects regarding the AR sector promised a bright future. Existing devices will benefit, but a new category of products should also see the light of day.


    Apple will bet big on augmented reality. The company plans a series of product launches between 2020 and 2023 to take advantage of it. A new iPad Pro available in the first half of 2020 will include for the first time a dual camera module and a new 3D system that can recreate three-dimensional pieces, objects or people. This sensor will also be added to the iPhone, which will be launched at the end of 2020, at the same time as 5G connectivity.

    This Bloomberg information is confirmed by The Information. The two US media also say that Apple has announced other plans for the RA at a meeting of some of its employees last October. A helmet combining augmented reality and virtual would be launched in 2021 or 2022. A light version of the system, in the form of glasses, would be, meanwhile, available in 2023.

    Increasing interest for AR

    Tim Cook has never hidden his interest in augmented reality. By 2017, the boss of Apple considered that it would be as revolutionary as smartphones. In 2018, the company acquired Akonia Holographics, a company specializing in the design of glasses dedicated to augmented reality devices. A time announced for 2020, this project would be delayed by at least a year.

    A team of about 1,000 people works on augmented and virtual reality topics within Apple. This multidisciplinary team includes employees specialized in hardware, software and manufacturing.

    There are also former NASA engineers and video game developers. Once launched, these new products should be integrated into the "wearables" category of Apple which already includes the Watch, AirPods and Beats helmets. This business unit is one of the most dynamic of the brand and has certainly not finished growing.

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