Sony, the Japanese giant, created a research division specializing in the IA - The360 Technology

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  • Thursday, December 26, 2019

    Sony, the Japanese giant, created a research division specializing in the IA

    Sony, the Japanese giant, created a research division specializing in the IA

    Sony Corporation has set its sights on artificial intelligence: the Japanese multinational has created a division exclusively dedicated to this field.


    The Japanese brand Sony is showing innovation again and again. Who wants to democratize 360 ​​Reality Audio on smartphones and speakers Amazon Echo continues its development to other horizons, artificial intelligence in this case. The result is the creation of a division dedicated exclusively to this area, a press release tells us.

    Strengthen the value of its activities

    By surrounding itself in the future with researchers, engineers of international fame and the great talents of the sector, the multinational will seek to develop an AI "fair, transparent and responsible", one can read. His attention will focus on three areas already defined: entertainment (games, music, film), which is one of its flagship specialties, imaging and gastronomy.

    In games, this positioning will enable him to "strengthen the value of his activities". With offices across the globe - from Europe to Japan to the United States - this new venture will be led by Hiroaki Kitano, President and CEO of Sony Computer Science Laboratories, supported by Peter Stone, in charge of the American pole.

    A research center in India

    More generally, the company wants, in the future, "to contribute to the resolution of global problems that extend beyond the areas of activity of society," it says.

    In parallel, the creator of the unmissable PlayStation will open a research center in Bangalore, India, by 2020, whose first recruitments will involve highly qualified personnel from artificial intelligence.

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